Save the Planet is definitely the theme for many products going forward.  h2o sent me a case of water to check out.  The water comes from a great spring in Canada.  Packing is completely renewable and recyclable.  Fits in the palm of your hand.  Pretty clever and certainly forward thinking.  The packaging is also BPA free.  I really like that because this is a huge issue right now and particularly big on women's radar screens.  This is the first company to put water in a package that isn't plastic.  The name of the company is one drink at a time.  Love that.