Melt Bakery

Fred was filmed with Dennis Crowley from Four Square for Bloomberg.  He met a woman who told Fred about Kareem and Julian and their company called Melt Bakery. 

Melt Bakery is an ice cream cookie start-up.  I have seen a variety of these businesses so not only was I curious about the model, I was curious about the taste.  Sunday morning her partners dropped off a big box of ice cream sandwiches.  Wasn't expecting company on Sunday morning but that's ok.  Josh and I did a tasting. 

The banana ice cream with the peanut butter sandwich is a nice combination.  Totally works.  Crackly chocolate cookie with chocolate rum ice cream was also a nice combo.  I particularly liked the vanilla shortbread with strawberry ice cream.  The best was probably the red velvet whopped pie with cream cheese ice cream.  There was also a crackly chocolate with peppermint ice cream which was like a cold peppermint patty.

Conceptually I love the business model.  Who doesn't like a good ice cream sandwich?  One of my brothers favorite foods.  Some of the cookies were better than others and some of the ice creams were better than others.  I like that they are delivering the products to your door like Milk Made (who I still think has the best ice cream). Lots of new ice cream companies these days.  Someone is going to eventually pull out of the gate and get into the big time.  Looking forward to see who.