Supply and Demand and the ever changing World Wide Web
I keep thinking about what I wrote in regards to the September magazines. It wasn't so much about the magazines but more about Matchbook and the next generation of businesses that are cropping up in my email box.
I am seeing ideas that using cloud based technology to manage everything from your family to your doctors appointments that are definitely geared towards the average American family to places to store all of your recipes to online magazines. The ideas are all different and the designs are completely different. Where one appears to be designed for the next generation of people that will read Good Housekeeping another is designed towards a more modern crowd. All interesting.
The Internet has flattened the playing field. Like a game that changes based on the hand that you play, the Internet is a game that changes depending on where you click. I am looking at the next generation of people and how they shop as well as how they communicate from saying thank you to figuring out what movie to go to. For instance, Josh is a total ecommerce guy. He does his own shopping and it is all online. As he puts it, why go into a store when you can buy it online. You can also do more research and find interesting things that allow you to create your own identity.
If I get my latest magazine on my iPad on Saturday morning, I should be able to read the content and shop at the same time. Lets say that there is an article on a restaurant in some remote area of the world, how cool would it be to click on any item that you see in the picture of the place and be directed to the architect, the contractor, the place where the art work was purchased, the place where you can buy the tableware or even the place where the restaurateur bought their t-shirt. I would find myself in areas of the world that I couldn't necessarily travel to that day but could explore on a Saturday morning because eventually every company will have their own website. Maybe there is only one edition of the piece but I can learn something from that search. An endless steam of ecommerce while learning at the same time all in a few clicks.
As more people launch their ideas/companies online, the key is always how do you bring the eyeballs and consumers to your site. Some of these businesses will create wonderful niche audiences that might end up becoming life style businesses for the owners while others will become much larger. It is through these experiences of reading content that we should be able to find them. The consumers desire for demand of their products will help each business figure out their supply. That supply and demand is becoming more international as the world wide web continues to grow into something bigger than your local shopping mall. The local shopping will become something that is more community oriented filled with makers such as cobblers, local farm products and dry cleaners or small classes given at night.
All of this and the ideas I continue to see makes me very excited about the opportunities that are bubbling out there that will help change the economy at a global level. I hope to go back and read this post ten years from now and see if I was on to something.