Moms are big influencers
Judy Solomon, had more than a handful of careers. She started out as a
teacher because for her generation being a teacher or a nurse were top
on the list in regards to a career path. After having me, her first
child, she stayed home to be a Mom. I am pretty sure she never embraced
being home with the kids. She was always looking to do something else
and the opportunities were not endless. Once her kids were in school
full time she began on an entrepreneurial path of starting a variety of
businesses. She had a head for business. Growing up, her father owned a shoe store
in Bakersfield. After he died her brother took
over the shop and within less than two years he had run it into the
ground. We used to say that if she took over the shoe store it would
have become a chain.
Georgetown called The Green Scene. It was the early 70's. Geraniums, macrame plant hangers and house plants were big. She always had a nose
for the future. I am not so sure how the store did financially because
her location should have been about three blocks south of where it stood. No doubt that was based on the fear of a rent too high to meet. She grew the business
from the back end working with home owners and businesses putting
plants in their spaces. For a variety of reasons particularly because
her partner wanted out she had a couple of year run and then closed the store.
starting a magazine geared towards teens. Again she was on to
something. The articles were honest and dealt with the issues of the
time. If only the Internet was around she could have built a large
content business. That was a short term business.
My parents got divorced and she knew that she
needed to bring in a real income. She took a class at night getting
some type of masters. After that she landed a job as the head of sales for a
trade magazine. She loved what she did and she was really good at it
but hated the management. She began to make a name for herself and was
offered an opportunity to work with a company that was from Japan
expanding their industry focused magazines into the US. She was savvy.
She got a contract with them insuring her job for a full year with a
golden parachute to kick in if they weren't able to get the company off
the ground. Smartest thing she ever did. She quit where she had been
working and two weeks into the new company they decided not to expand in
to the US which left her with a nice chunk of change to figure out what
she wanted to do next without the pressures of having to jump back into
the game quickly.
contacts. She decided to build a company that she called JSA (Judy
Solomon Associates) where she would represent a variety of industry
trade magazines selling their ads. She built that into quite a
business. By the time she retired she was financially well off which is
something that really drove her. She wanted to live her life a
particular way and she knew it was up to her to make that happen…and
My Mom was multi-talented. She was an artist (there was a
point where she painted), a great cook, she loved to read and do the NY Times crossword puzzle daily and stay on top of politics. She loved
to work, be challenged and use her brain to think about voids in the
marketplace. She had many careers while keeping balance in her life and challenging her intellectually. There is no question that I learned from that. I could use a variety of words to describe her but I think
she would have liked to be described as an entrepreneur. She probably
did not think of herself as one but trust me, she was.