Food 52 Provisions
Food52 launched Provisions a unique kitchen and home shop. The idea is now you can get everything for your kitchen needs at one location on the web. To me, in many ways, Provisions closes the gap. When you find a recipe on Food52 it will also give you the products needed to buy at Provisions and of course a few other suggestions.
Amazing treasure trove of content tied together with products. Right now there is a 20% discount on exclusive Provisions one-of-a-kind products and 10% discount on your first purchase over $50. There is also a group of taste makers from Pinterest who are creating inspiration for Food52/Provisions products. Crowd sourcing has always been a huge focus for Food52 and a successful one so they are continuing with that theme.
In full transparency I am investor in Food52. It has been a treat (no pun intended) watching the brand evolve over time. I have been impressed with both Amanda and Merrill's focus to stay on brand. They built a roadmap and have followed it slowly and methodically while engaging an incredible crowd of home chefs across the country. Now they are taking the site to another level with products that are as special as the Food52 audience deserved.
I have been on the beta site and seem to buy something everytime I go there. My first purchase was this pie box. I had been pining for it since I saw it. Bravo to the team. They have really done a fantastic job!