Editd...scaling and using big data

Editd…scaling and using big data

The first time I met the entrepreneurs behind Editd I got it. To me, aa former retailer and person who ran a wholesale business when there was zero data but just a gut decision being able to analyze real data was a no-brainer. I was excited to invest in this company.

As an investor, it has been exciting watching the company grow. Here is an article written up in the NYTimes this past week on Editd. Click here.

Also an interview on Bloomberg worth the 5 minute watch.

I think this is a great product and a great investment. (My father was a wholesaler and while not in garments sold in the gift industry with a somewhat similar problem (attended NY Int. Gift fair etc.)A few suggestions.- They should work the article title and copy into their site “How to Tell the Fashion Future?” rather than “The world’s best retailers use our data to power their buying and merchandising decisions” and “The fashion industry always wants to know about the next big thing”- Not enough emotion in the site copy a little to business plan ish.- Things the press says should be more prominent and above the fold. (Think movie posters and advertising).- The Q&A with the founders is a pdf. Should be HTML on the site. It downloaded for me and I didn’t even know it was there.- They should have a NY office, even if just to have a virtual address and contact info.- The name editd isn’t particularly easy to remember, is a spelling hack, doesn’t describe what they do, and isn’t particularly brandable. Would suggest a new identity.- Personal feeling is that saying that “the Guardian says we’re one of the top 20 startups in London” is emphasizing the wrong thing to the target market. People in the real world don’t care about startups like the startup community does.

Comments (Archived):

LE Sep 1, 2013

I think this is a great product and a great investment. (My father was a wholesaler and while not in garments sold in the gift industry with a somewhat similar problem (attended NY Int. Gift fair etc.)A few suggestions.- They should work the article title and copy into their site “How to Tell the Fashion Future?” rather than “The world’s best retailers use our data to power their buying and merchandising decisions” and “The fashion industry always wants to know about the next big thing”- Not enough emotion in the site copy a little to business plan ish.- Things the press says should be more prominent and above the fold. (Think movie posters and advertising).- The Q&A with the founders is a pdf. Should be HTML on the site. It downloaded for me and I didn’t even know it was there.- They should have a NY office, even if just to have a virtual address and contact info.- The name editd isn’t particularly easy to remember, is a spelling hack, doesn’t describe what they do, and isn’t particularly brandable. Would suggest a new identity.- Personal feeling is that saying that “the Guardian says we’re one of the top 20 startups in London” is emphasizing the wrong thing to the target market. People in the real world don’t care about startups like the startup community does.
1. Gotham Gal Sep 1, 2013
  
  great comments. will send to the julia and geoff.