Cooking Up A Business by Rachel Hofstetter
I was at an event which I can’t remember for the life of me but Rachel told me she was going to mail me her book when it came out. I promised her I would read it. It took me longer than it should have but I finally got around to reading her book. Cooking Up A Business is an excellent read for anyone who is starting a business particularly when it comes to the food world.
Rachel interviews founders of Kopali Organics, Tasty, Phil’s Burritos, Mary’s Gone Crackers, Justins Nut Butter, Hint, Popchips, Cameron Hughes Wine and Vosges Haut-Chocolat. Each chapter tells their story and Rachel sums up each of them with take away lessons learned at the end of each chapter. Each chapter also has a separate area that might talk about the legal or FDA issues which add to the particular story.
I have spent many years being involved in the growth of Ricks Picks and have learned more than I ever thought I would know about the consumer products market when it comes to food. Rachel hit every nail on the head. It is a really hard business to scale. Most founders just fall into it except for a few outliers who are generally on to their second or third product so they know how to build those businesses.
Interesting that many of the products are named after the founders. In the tech world that is a definite no-no. How can you sell your business when the business is tied up in your own personal brand. Different in the consumer world but certainly something to think about.
The book is a winner. I would even recommend it to anyone starting a business but if you are starting a food business consider this a manual.