My friend , the founder of PopUpSummer!, emailed me not that long ago telling me that she was putting together a pop-up store in Bridgehampton for the summer. It was going to be a curated collection of young brands in a store through the summer and part of September. Great idea and great for those brands who now have an opportunity to connect with a customer through a brick and mortar location with like minded brands.
A collaborative collective hence the name Hamptons Collective. If you have ever been to Los Angeles think Fred Segal in a smaller venue.