When Elvis came around and kids went gaga their parents freaked. When the Beatles came to town and kids went bananas their parents freaked. The generational differences between the youth and the older adults seems so vast and almost comical looking back at it. It appears that this generation of parents and adults are much more connected to the youth. There is a blurred line of parenting vs a friendship which is a whole other blog post. Yet as technology has encroached on our life through social media the lines appear to be more divided than you think.
Perhaps some people move forward and others don’t. I do not know if it is about curiosity or it is just innate. My Grandmother was still reading Vogue at 85 and paying attention to the latest fashions and buying them. I have always been interested in the latest and greatest from fashion to food to home design to music to technology to trends. Personally I think it keeps you young.
Yet there are many people I know who are still listening to the same music they listened to in college, that are wearing the same clothes, have pretty much the same haircut, etc. There are others who are all over the latest stuff and because of that they can connect with the youth. They are using social media, they understand the impact it has on their businesses and the world around them, they are paying attention to the culture and the shifts.
It is almost the start-up vs corporate America. The big corporations, at least some of them, seem to have a disconnect but at some level realize that they do and are not sure how to move forward. Someone told me a story about going to do a freelance job for a huge corporation around marketing and branding as they move forward into 2015. They actually asked if they could help them get into the hip stuff. It made me laugh because I know exactly what they mean. They understand that there is a movement but they aren’t quite sure how to get on that band wagon.
It is almost a digital divide that is purely generational from the users and the non-users. My guess is that back in the day some parents thought Elvis and the Beatles were awesome. At least I hope so.