I love content
In 1996 Bill Gates wrote the original article declaring Content Is King. I was involved in the tech community back then and I totally got why he said that. Then we watched the technology industry come to a huge halt a few years later. Yet the first thing that pulled me in when the next generation of the web (2.0) starting to return to life was Curbed, Eater and Racked. Content, content, content.
We are seeing content become king again. Look at Vox, Vice and Buzzfeed. In full transparency we are now owners in Vox because they acquired Curbed. The stats are crazy. People read the new content coming at them all day long. People are also interested in connecting to something that they read every day. People have their feeds just as they have their favorite apps. All of that is just an extension of who they are.
I am invested in more than a handful of content platforms. Ratter is one that is just making its way into the world wide web. Ratter’s content is like no other. Breaking stories that are unique paired with local tabloids. The founders came out of Gawker. The first thing they did was get off the Kinja platform so that they owned their own space. Super smart. Respected journalists who are writing interesting content.
TheBolde. Content on life and love. Female millennials love it. Smart, sassy and snarky.
Vinepair. Informative info on wine, cocktails and beer for the next generation.
The Mighty. Powerful stories from people with meaningful heartfelt stories.
The traction is super interesting around these sites. As they have each found their voice and their audience the numbers just soar. People are looking for the right content that resonates with them. Investors bob and weave around investing in content but to me content is king.