Real data on the AARP customers
Amy Millman who is the President of Springboard Enterprises shared this video with me. It is worth the watch. Should make everyone think about their brands and where the consumers are.
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Comments (Archived):
YupWhy I’m so interested in genomics as a platform. And why i didn’t take a gig recently as we disagreed on the demographics of the brand focus.
Thank you for posting this. http://www.ElderSense.com helps seniors or their families find assisted living, memory care or independent living solutions.Joanne when I met you I had just moved to Arizona to build this out we are now starting to expand. We now have two large hospital groups using ElderSense besides consumers. http://elder.expert/2uEQutO Per your suggestion we are solely focused on senior housing. The caregivers listed on the site are for assisted living communities but that is coming off the site.Ken is correct there are so many areas with in the senior space that no one is focused on.I have also learned that people over 70 don’t plan on using a bunch of apps.They are not looking for the next Fitbit They know how to count their steps on their iPhones because their children or grandchildren have set it up for them.
Thank you for posting this. http://www.ElderSense.com helps seniors and/or their families find assisted living, memory care or independent living solutions.When I met you in Los Angeles I had just moved to Phoenix to launch ElderSense. http://elder.expert/2uEQutO We are now being used by two large hospital groups as well as consumers..Per your suggestion we are solely focused on senior housing. The caregivers we had were for assisted living communities. That is now being removed from the site.Ken is correct there are so many areas within the senior space that no one is focused on. We are all aging.I have also learned that people over 70 don’t plan on using a bunch of apps. They are not looking for the next Fitbit They know how to count their steps on their iPhones because their children or grandchildren have set it up for them.