Gourmet just launched their new website and it is brilliant. The group that built it must be big Internet users. The part that was truly genius is the videos. Videos on line, in general, are long which equals torturous. The videos on Gourmet.com are basically less than 2 minutes. I loved watching baking brioche. Baking brioche takes a serious amount of time. Bread rises, bread is kneaded, bread rises again….you get the point. They took the whole process down to less than 2 minutes. Genius!
A variety of different sections, Food + Cooking, Recipes + Menus, Chefs + Restaurants, Food Politics, Travel + Culture, Wine + Spirits + Beer, Diary of a Foodie and From the Magazine. If the publisher of the online vehicle of Gourmet can continue to make Gourmet looking the same as today, 8 months from now, they will be a premier destination website among the land of foodies.
“Triggering the Grand Irrationality?”
Cowering in an obscure corner of the food pyramid
somewhere between the tofu and the unflavored yogurt
contemplating the juxtaposition of intangibles for all you are worth…..