the new Bon Apetit
Magazines are not dead yet. Many still have a huge circulation. New ones have even launched over the past years and have found an audience to grow with while creating revenues too. The success of magazines, like retail stores, will be finding the balance between a paper magazine that hits your mailbox once a month to building a community online.
Bon Apetit stepped out of 20 year comfort zone and hired Adam Rapoport as the new Editor-in-Chief of the magazine. May, which just came out, is his first issue. The issue hit the stands with a launch of a new look on the website. Just as I was done with Bon Apetit, they reeled me right back in.
His first issue as Editor-In-Chief is focused on how people are cooking now. Great simple recipes that look good and are exactly what we are seeing now in our local restaurants, good editorial about travel, children and family including a magazine that just looked like it was printed in 2011. Bravo!
I am excited about Bon Apetit and am hoping that their lead in hiring Adam Rapoport as the new voice who was the editor at GQ for the past 10 years was a bold and smart choice. I hope it will make other magazines take a look at the future of their readers who will transform this industry into where it must go. Eventually the magazine will be released monthly on your friendly iPad but you still need a smart editor who gets the world we are living in today. Go pick it up and let me know what you think.