First Growth Panel
Lowenstein Sandler (Photo credit: Wikipedia)
Ed Zimmerman chairs the legal tech group at Lowenstein Sandler. Ed not only legally represents many companies in the tech industry he also does a little angel investing on the side, has a passion for wine and brings entrepreneurs together to learn, greet and network. I was delighted to be part of a panel this past week about "how to build a brand".
The panel was all women. Aslaud Magnusdottir, Co-Founder of Moda Operandi, Christine Beauchamp, former Brand President of Ann Taylor and President/CEO of Victoria's Secret Beauty and is currently a guest Professor at NYU, Katherine Barr who is a General Partner of Mohr David Ventures and Deirdre Bolton, anchor of Bloomberg TV's Money Moves. An amazing group of smart women who gave sound advice. I was honored to be part of this group.
What did we talk about? The difference between a professional brand, a product brand, the interplay between both including how to launch a brand. Each vertical is different. I loved the presentation Deirdre Bolton gave on "Are you ready for TV".
We broke into breakout sessions afterward with some other amazing women leading the charge; Dayna Grayson partner at NEA, Ellie Wheeler at Greycroft Partners, Kathy Leake, President and co-Founder of Local Response and Stacey Burr, VP Adidas Wearable Sport Electronic, former founder-CEO of Textronics which was acquired by Adidas.
I have to applaud Ed for putting together a group of women leaders who all come from a different place. I got to meet a bunch of entrepreneurs and catch up with some people I have not seen for awhile. A solid agenda with the ability to do what we do best in the tech industry….share information, give guidance and try to help everyone succeed.