The Magazine is Far from Dead
Over the last few years there has been a surge of very cool magazines that have emerged. They are not exactly like the magazines of the past such as Vogue, Elle, Food & Wine but they are written more like short stories.
There is Gastronmica for food, Wilder for gardening, Kinfolk for lifestyle and others. They are all beautifully designed and surviving. The content is unique and the photography is beautiful.
I have been a magazine reader for as long as I can remember. I own the last 25 years of the September Vogue issue. We get countless magazines every month. I look forward to seeing them in the mailbox. I do get through each one. I call it useless information for my head. Pages of content that really attempt to create something that is unique. That is quite a challenge these days when everything out there is live and immediate.
Sometimes the articles are amazing and sometimes they are just ok but I still do love the ability to sit down and turn page by page to see the monthly creation of that each magazine. I know my daughters love magazines too and pick up some of the publications from overseas such as Purple.
As much as the Internet has changed so many industries, and yes the flip book has done wonders for certain magazines, it might be a challenge to keep a loyal audience in the magazine world from old school publications from Conde Nast and Harpers but the new magazines are thriving with a loyal audience. So as much as people are creating companies to move our every day world on line, their are some people putting out magazines that are changing that industry too. It is a different start-up nation but it is a start-up.
Bottom line, I am just a sucker for a good paper magazine.