Boot Camp for Digital Start-ups

I only wish I could go to every event I get asked to.  Evenings are tough and travel is pretty much not happening although never say never.  Jerry Shereshwesky and Shelly Lipton asked me to sit on a panel at their event called Boot Camp for Digital Start-ups…and the event looks really good.  These guys focus on marketing which is one of the many key factors in building a business. 

Here is the line-up. You can buy tickets here.  The event is selling fast. 


Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing

1:00 – 1:20pm: Opening Keynote: David Sable, Global CEO, Y&R


Session 1 (1:20 – 2:10pm): Getting Funded Beyond Friends And Family

Draw insights from the funders and the funded on the do's and don'ts to raising money.


Session 2 (2:20 – 3:10pm): Hiring Top Guns

Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.


3:10 – 3:30pm

Refuel/Refresh Break



Session 3 (3:30 – 4:20pm):  Working With Agencies And Their Clients

Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.


Session 4 (4:30 – 5:20pm): Getting Noticed Without Going Broke

Learn the art & science of speaking engagements, sponsorships and marketing yourselves. 


Session 5 (5:30 – 6:20pm): Crossing The Chasm: From Start-up To Becoming 'Real'

Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.


6:30 – 8:00pm: Networking Reception

Enjoy some social lubricants along with lots of card munching.

Comments (Archived):

  1. lisa hickey

    I’m in! I’m going in part to see you in person, after being a reader of your blog for so long. And in part, of course, because there’s always more learning to be done in the digital world. Thanks for being a part of it.

    1. Gotham Gal

      Good to hear