Boot Camp for Digital Start-ups

I only wish I could go to every event I get asked to.  Evenings are tough and travel is pretty much not happening although never say never.  Jerry Shereshwesky and Shelly Lipton asked me to sit on a panel at their event called Boot Camp for Digital Start-ups…and the event looks really good.  These guys focus on marketing which is one of the many key factors in building a business. 

Here is the line-up. You can buy tickets here.  The event is selling fast. 

Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing

1:00 – 1:20pm: Opening Keynote: David Sable, Global CEO, Y&R

Session 1 (1:20 – 2:10pm): Getting Funded Beyond Friends And Family

Draw insights from the funders and the funded on the do's and don'ts to raising money.

• Moderator: Vanessa Colella, Managing Director, Global Venturing at Citi 
• Chris Fralic, Partner, First Round Capital
• Joanne Wilson, Angel Investor, Blogger 
• Sharam Fouladgar-Mercer, CEO/Co-founder, AirPR (recently funded)
• Missy Godfrey, CEO, SocialFlow (recently funded)

Session 2 (2:20 – 3:10pm): Hiring Top Guns

Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.

• Moderator: Michael Frankfurt, Partner, Frankfurt Kurnit Klein & Selz
• Allison Hemming, CEO, The Hired Guns
• Lynne Seid, Partner, Heidrick & Struggles
• Adam Chandler, Senior Vice President, Jumptap
• Melissa Goidel, Chief Revenue Officer, Refinery29 

3:10 – 3:30pm

Refuel/Refresh Break

Session 3 (3:30 – 4:20pm):  Working With Agencies And Their Clients

Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.

• Moderator: Murray Gaylord, CEO, TraDigital Marketing 101
• John Vail, Chief Marketing Officer, PrizeLogic
• Jack Haber, VP Global Advertising & Digital, Colgate Palmolive
• Dawn Winchester, EVP/Chief Marketing Service Officer, RG/A
• Carl Fremont, Global Chief Digital Officer, MEC

Session 4 (4:30 – 5:20pm): Getting Noticed Without Going Broke

Learn the art & science of speaking engagements, sponsorships and marketing yourselves. 

• Moderator: Shelly Lipton, Partner, GrownUpMarketing
• Lisa LaCour, VP Global Marketing, Outbrain
• Marc Fischman: CEO/Co-Founder, Hyperactivate
• Renee Edelman, SVP, Edelman Public Relations
• Luanne Calvert, CMO, Virgin America

Session 5 (5:30 – 6:20pm): Crossing The Chasm: From Start-up To Becoming 'Real'

Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.

• Moderator: Scott Kurnit, CEO/Founder, Keep Holdings
• Jeff Pulver, Co-Founder, Zula and VoIP provider Vonage
• Yair Goldfinger, Co-Founder/CEO, AppCard
• Sharon Feder, COO, Mashable
• Lance Maerov, SVP Corporate Development, WPP

6:30 – 8:00pm: Networking Reception

Enjoy some social lubricants along with lots of card munching.