Positive Women Entertainment
New concepts generally come in waves. In the last few weeks I have seen 3 different companies that are providing streaming content about women. Videos that are funny, powerful and just well done. Reminds me of the road that Geraldine Laybourne traveled down many years ago when she launched Oxygen. The difference is now it doesn't cost a lot to build something on line and you can create niche audiences even in one vertical.
One of them is called Wifey.tv which is the brainchild of Rebecca Odes and Jill Soloway. The content is broad and there is new updates daily. Clever stuff.
The other is Power Women TV, the brainchild of Amy Palmer who has created more of a network of shows that she believes empower women worldwide with smart thought provoking content from tech to health to money.
The last is FEM-Inc that is promoting powerful women in popular entertainment allowing you to discover women on TV and characters that you might like. The woman behind this is Rachel Payne.
Of course what will be more interesting is how they scale, how many people tune in, how their businesses grow and how they make money yet that is the road ahead. Right now I am intrigued with what they have each built.
I wonder how much of a true audience there is for this, seeing that OWN has only recently seen slow growth, even with the powerhouse of Oprah behind it. Curious to check these out.
very good question.
It is impossible to compare broadcast/cable channels with web channels. There are SO many kids online with 100k fans/regular viewers that nobody over the age of 30 has ever heard of.
Good point. This area is evolving. Look at the YouTube channels geared towards specific audiences
I like this trend that’s emerging. Just this week, I also stumbled upon a few female-oriented sites with a focus on “powerful women.” There’s definitely momentum and a market for empowerment-oriented entertainment and media.