How the Beatles Went Viral in ’64

51xpbxEI0PL._BO2,204,203,200_PIsitb-sticker-arrow-click,TopRight,35,-76_AA278_PIkin4,BottomRight,-64,22_AA300_SH20_OU01_Billboard Magazine ran a 10,000 word excerpt from the ebook How The Beatles Went Viral in '64 this past week.  It was the longest excerpt ever run as a cover store in 120 years.  That says something about this ebook.

Steve Greenberg wrote the book and I can't think of a more perfect person to write about it.  In the days of old when you found your roommates on boards in college centers is how Steve came into our lives.  He was a UPenn getting his masters in something and Fred was getting his MBA.  Steve was a lover of music the minute we met him and he turned us on to something great musicians and a lot of interesting tracks.  He went on to start his own label, discover some amazing artists including Hanson, Baha Men, Jonas Brothers, Diane Birch and Joss Stone.  Steve was the President of Columbia Records at one point. He has co-written songs with many of these artists including producing their albums.  

The thing that makes Steve unique among his music industry peers is that he has always been an entrepreneur succeeding by being scrappy, finding talent and doing it his own way.  President of Columbia Records was random.  He has also been into technology and social media from the get go figuring out how to build a Diane Birch audience with Mommy bloggers at SXSW.  It was not surprising to me that Steve would write a book that is only being published as an ebook, no hard copies.   

This book focuses on a period of time when the Beatles landed on American soil the Christmas of 1963 and six weeks later were on the Ed Sullivan show drawing 73 million viewers.  It was a cultural phenomena.  Certainly the music is timeless but how did they become the biggest pop band of all time?  

The book is available on Amazon.   Here is Ringo and Steve talking about the book on the Today show this week.


Comments (Archived):

  1. awaldstein


    1. falicon


  2. Andrew Kennedy

    My favorite class in college was an entry level writing class titled, “the Beatles.” Studied them for a semester. Listened to every song ever written multiple times. Fell in love. I’m a George guy. Really interesting to learn about Pete Best and a number of other challenges they had pre-Hamburg and during. People don’t often talk about how much speed they took early on. Hamburg hardened them. I believe that was the needed foundation that made them so great.

    1. Gotham Gal

      My friend will tell you that the Beatles were the ultimate partnership. He describes each of their attributes in a way that makes sense. I will not do it justice.It is funny how everyone has a Beatle they call their own. We are John people in our house.

      1. Andrew Kennedy

        They complemented each other incredibly well. I am a George guy because “while my guitar gently weeps” is simply my favorite beatles track (I have a favorite) and the story line behind it is really just so real with Eric Clapton falling in love with his wife and John and Paul not letting him write more music (all those feelings mashed together to create such a raw and powerful song). John’s my #2. Our dog’s name is Dakota btw.

        1. Gotham Gal

          ha. i love the dog naming.

        2. falicon

          My dog’s name is Rigby…my last two dogs were Abbey and Penny…it’s a theme I’ve had fun with. =)

          1. Gotham Gal

            the things you learn.

          2. Andrew Kennedy

            Ha. That’s great!

  3. pointsnfigures

    I don’t know if there will ever be a band in my life that will top them.

    1. Gotham Gal

      good point