Shulogique makes shoes

Let’s start off with complete transparency, I am an investor in Shulogique.  The company is in the process of changing the name and in many ways figuring out the direction and channel for the product.  That is the part I really enjoy.  Building the right foundation for movement forward to build the vision.

shoemeasurerWhat makes Shulogique unique is they have the ability to literally scan your foot and make a shoe from that scan.  The process is not perfect but it will be over time.  You first stand on this piece and the camera does a surround photo of your foot.

shoecomputerHere is my feet.  I moved my foot which is why one of my toes is pointing upward.  A good learning experience for the scanners because they had to do it again.

shoesThen they take all of these shoes and put you in your size and measure, play and figure out which makes the most sense and that will pair with your own foot model.  I am a size 8.  Their shoes were almost perfect for me in a 38.5 yet the widths varied on both of my feet.  I knew that but they figured it out too.

shoetreeThen I choose the fabric and shoe design and my shoe shows up at my door weeks later.  They are made in one of the largest and oldest shoe manufacturing facilities outside Madrid, Spain.

shoemirrorBefore I give the go ahead I get to virtually see my foot in the shoe

Here is what is utterly unique about the shoe.  First of all, the shoe fits your foot perfectly as it is made for your foot based on your foot.  Some women have a really hard time with shoes.  High insteps, flat feet, really narrow feet, etc.  The woman who have bought this shoe can walk around for hours and hours in a 4 inch pump.  Crazy but I have heard it and seen it straight from the women.

Nothing has really changed in the making of shoes over the past century except for the styles.  This is an amazing technology.  The ability to build something that works only for you is a joy but because of technology the costs are not ridiculous because you can make one shoe vs 600 for basically the same price.

Really excited about the opportunity here and working with the entrepreneur behind it to build this company.  If you have any interest in the shoe contact the company on their website.

Comments (Archived):

  1. Lisa Mogull

    What a fabulous idea! I can’t wait to order a pair (or a lot of pairs…).

    1. Gotham Gal

      I agree. Brilliant on many levels.

  2. Sofia Papastamelos

    What an amazing solution to an age old problem! I’m imagining a day when the measurement data doesn’t even make it to the manufacturing facility but is rather used to 3D print a shoe.

    1. Gotham Gal

      There is no doubt that this technology is changing the shoe industry. The lessons learned from materials used in shoes, the unique shape of everyones foot, the ability to be comfortable (gasp!).

  3. Laura Yecies

    I love this concept. It is all about fit. Do they do men’s shoes – my husband has a terrible time getting shoes to fit.

    1. Gotham Gal

      Ladies first

      1. pointsnfigures

        there used to be a japanese company, otabe I believe that made men’s shoes. never bought a pair, but i have more trouble than women. try finding stylish men’s shoes in 14A or AA! Allen Edmonds is about the only place.

        1. Gotham Gal

          Opportunity calls

  4. Lisa Abeyta

    The one thing I’ve dreaded about becoming a CEO over a journalist is the need to change my attire; I lived in Birkenstocks when I was a writer. I have dreaded the process of buying a new pair of heels, having them not fit correctly and then donating them to a clothing bank for homeless women. Not that I mind donating, but finding a pair of dressy heels that actually fit? What a gift. I’m already a fan …

  5. ellen

    Now that is a fantastic idea. Usually, I am a touch and feel person. Being older I never bought mail order( you know the catalogs before the internet.) Because I must stay close to home, I started to buy shoes on the internet but only the style and manufacturer I know already fits. The problem is sometimes the manufacturer changes factories and the fit is not the same.You could always go to England and elsewhere and have shoes made but they were pricey. If this concept can be done for less than Louboutins than this idea will be a real winner.

    1. Gotham Gal

      It is less. the price point is around 350/400

  6. awaldstein

    Curious–do they use third parties to be a remote center for measuring.For example, many great boutiques could become a network and distribution channel for them-or am I missing something?

    1. Gotham Gal

      it is their own technology. the shoes are made in spain with our partner. this is purely a direct sales model. think avon. no retail.

  7. Alex Wolf

    I love custom! Shoes and gloves have long been on my list. I have my own clothing patterns and a dressmaker. Imagine designing the shoes to go with……..!!! I’d like to be a tester, but the site is not listing NYC events.

    1. Gotham Gal


  8. do my assignment

    Shoes have great influence on a person freshness, some shoes are make a person soon tired, some are not comfortable, we make shoes that are more comfortable and keep your feet relax, so you cannot feel any difficulty while walking.