Someone who I have done several deals with asked me to take a look at this company. It is called The Mighty. My initial reaction was content is soooo hard. We all love content as we consume it all day long but as a business it is a whole other ball game. Then I saw The Mighty.
The Mighty was created because Mike Porath and his wife discovered issues that she was having with her pregnancy that were life changing. They wanted a community to connect with on this. That journey took Mike to build this site. He comes out of the tech industry where he knows content but this is different. This is a place where people can share their real stories that help them strengthen themselves, their community, their families and connect through real life tales.
I can not get this site out of my head. People are drawn to the human spirit. It is these kind of stories that are on The Mighty that we find because they become viral through the internet. People are drawn to them or they connect with them. Now there is a site where they can all be housed.
Take a look at the site, would love to hear your thoughts. This is a powerful place and I am excited about the possibilities that The Mighty can bring to the world. I also love the tag line, the superheroes among us.
Well that certainly inspired me to get up off my ass and do something great today!
As the founder of a startup along similar lines, I am in a position to say, and I can definitely attest that content is a *very* hard business to get into, which is why I have personally not approached any investors and have done my own angel round, as I don’t want to burn somebody else’s money.I believe this is one of those businesses where throwing money at it will not help it. My advice to anyone doing such a site is to do it merely for their passion of humanity, on a very low budget, and if something good happens out of it, then it’s a boon.I couldn’t have said it more clearly.
cool site. if I got into the nuts and bolts of analyzing it, it seems like the only revenue play is advertising. But, then it all depends on how that is done-and how the “customers” of the site feel about being pitched to when they are trying to be inspired.
I thought I wouldn’t like it and would find it too fluffy and trite. But you were right in that it totally is a site that can represent all those genuine feel-good articles. Two thoughts: (1) I don’t really like the name mighty. It sounds a little cheesy to me and had you not linked to it, I’m not sure I would have checked it out. (2) The content must be strong because if pieces become less than genuine, readers will turn away very quickly. quality and trustworthy sources are key.
great feedback from everyone.
I love The Mighty. So easy to feel very isolated when life throws difficulty our way. What a great way to connect and feel less alone. I know another community online that is dealing with support for parents of children with life limiting illness. The Mighty’s scope is impressive. Thank you for sharing this.
What is the other site?
It is called The Courageous Parent’s Network – http://courageousparentsnet…