Twist Your Spirits

twistI met Alison Dinerstein through my sister-in-law.  They were in NYC this past week and I got to spend sometime with both of them.  It was like having an adult slumber party with your girlfriends.  They are both amazing women who are not only sharp business women but wonderful mothers and good friends.  They both come to NYC every year together for a girls trip.  I get to enjoy the benefits.

Alison is a displaced NYer who has been living in LA for the past two decades.  She has been working on a few different businesses over the past few years.  She recently launched her latest venture called Twist Your Spirits.  Cocktails are chic.  What Alison has created is a curated box of products that you add to a particular alcohol to create a cocktail.  Super simple, well packaged and just smart.

You could take it on plane, you can take it on a picnic, you can use it for a dinner party, you can use it for cocktails…I could go on and on.  Making a cocktail is not easy but if the ingredients are already portioned out and all you have to do is open, add and stir well that makes life a lot easier.

I am not the only one who thinks this is clever.  She is starting to sell it to businesses and you can always buy your favorite online.  Great gift too.  The names are clever too.  Right now the premier collection is available for purchase.  More summer editions coming.

I plan on taking full advantage of Twist Your Spirits as we head into the cocktail hour.

Comments (Archived):

  1. awaldstein

    Cool.I’m a wine person but I’ve watched mixologists adopt Luli products as themed cocktail drinks at gym openings and detox/retox parties all over NY and finally starting to understand them.Flavor and appeal, but very much about positioning, color and playfulness as well.

    1. William Mougayar

      and i loved the ice cream recipe – do more of these out of the box recipes; they create pull for the product. it made me want to buy a Luli just to make the ice cream

      1. awaldstein

        it rocksluli was orginally going to be an ice cream and pudding company btw.the avocado maca pudding are honestly to die for.with the new storefront in nolita, puddings and granola and maybe ice cream will be coming back. retail offers huge upside for product testing.

  2. pointsnfigures

    Drink in a Box!

  3. Ella Dyer

    Love it! Really makes sense and is an excellent example of entrepreneurship. Thanks for sharing such treasures.

  4. William Mougayar

    Nice! and what a great name.

  5. Yinka!

    Very cool, especially for the picnic use case. I guess it’s testament to the chaotic state of liquor trade licensing in the US that their kits don’t everything but the (key ingredient?) liquor.