I met Amy a few years ago. She is passionate about women entrepreneurs. She is launching an app called Buy Up. The research she has done on companies not supporting women is pretty impressive. I have always been a believer in our pocket books can make a big difference. If you don’t like what a company does, then stop buying its products. If everyone agreed and followed that lead eventually the company would feel the pain and perhaps changes would take place.
Watch Amy’s video. It is not surprising but as always disturbing. Amy is raising $10K to get this done. She is almost there. A worthy investment.