GoldieBlox new video…
You have to love this new short video from GoldieBlox. The stats in the piece we all know yet when they are embedded into this content that is all about girls it makes you wonder if we see more of this will the white dominated society start to ebb?
Comments (Archived):
I love their message and I love their marketing. That said, having purchased several of their kits (including backing their original kickstarter) for my three daughters I find the target audience underwhelmed with their actual products.
that’s unfortunate. how about littlebits?
I have not tried them yet.The oldest (who is 13) likes Raspberry Pi and python.The youngest (who is 7) literally sat down with snapcircuits and built every project in the book in an afternoon and then started to mix and match them (the light activated buzzer becomes a light activated fan).
pick a box up
I shall. It looks interesting.
I was at a press event in their store back in August, and from my point of view – it’s a great, gender neutral product. There are great examples of what can be built all over the store for boys and girls. One of their kits is 100% on our holiday list for my son (even though they’re pricey), but I can see any of his girl friends from school ripping right into those kits. I know they’re supposed to be primarily for ages 8+, but I think a precocious six years + with adult supervision totally works.
As a female founder with experience in the toy industry, I’m sorry to say GoldieBlox’s all feel good girls marketing plus no real product means they as a company, and their founder, have a bad rep. This is deeply unfortunate with their visibility and popularity. Of course we all agree on the girl power message – it’s great, raises awareness, and their marketing is well done. But besides @ErikSchwartz:disqus ‘s complaint of product content, they are so poorly made they were pulled from Target. In the end, it’s all about image. The Beastie Boys song usage suit was inanely handled as well.No female in the toy industry will go on record to dis the brand and founder, but since it’s all hot air, many in the biz are waiting for the fad to be over. The founder also doesn’t support other female founders according to over 15 women founders I know.Girls deserve better. If we are truly to get behind women in STEM, they will need real products to play with, not just SuperBowl level anthems of debunking the princess.
Ouch.Sorry to hear all of that.
Wow, I hadn’t heard about any of this. What a bummer. We have a couple of their items and would rate them as “ok” but not great. But so few toys ARE great, frankly. I wouldn’t rate our GoldieBox stuff as a lot worse than anything else.Especially disappointing to hear the founder doesn’t support other female founders :(Where you been lately? Danger Ladies miss you!
For a female founder leading a STEM forward company and not be part of supporting other female founders is one thing – not playing well with others. When her “mission” is supporting girls, that signals some lack of values at the core. I wish it were otherwise. She’s not the only female founder I know who is not paying it forward by embracing community around a collective mission.