littleBits has a store on West Broadway in Soho. We were walking around Soho this weekend and stopped in. It was really exciting to see. I invested in littleBits in August of 2011. I wrote about the founder Ayah Bdeir in October 2011. This was my first paragraph.
What struck me when I spoke with Ayah about her company littleBits is people like Ayah are makers. To me makers are people who are making products that will hopefully transform our daily lives. Products of old will be put to pasture as new cutting edge products take their place. Just as new companies are transforming the way we do business others are making new products that are working on a different revolution.
What Ayah has accomplished since 8/11 is amazing. She has built a company of incredible products that are resonating with a new generation of kids that will understand electronics at an early stage through creativity. To now walk into a store and see parents working with kids on projects and watching those kids faces light up is thrilling.
There are now hundreds of gizmos and gadgets vs the handful when she began.
There are events at the store for companies and schools.
I am getting together with Ayah in the weeks ahead to catch up. There is one thing that I’d like to see and maybe they are already working on it. The products are expensive. For some families it is irrelevant yet for others it is unobtainable. I am sure that Ayah and her board would love to figure out how they get the product into the hands of every kid. There needs to be a social component to the business. Every kid who wants to geek out on this stuff should somehow have access to these products. Obviously there is a profitable business to build yet figuring out the broader reach regardless of cost is a challenge. If anyone can figure it out…Ayah can.