Hey Gorgeous

I love this video.  It is one of the many reasons I invested in Hey Gorgeous.  I was a buyer in this business.  I get it and it is amazing to me that there aren’t enough options out there for this woman.  She deserves more and Hey Gorgeous is doing just that.

Comments (Archived):

  1. awaldstein

    I never fully understood the importance of this culturally and the impact of changing the definition of beauty till a few weeks ago when I walked past with Lianna one of the building size billboards.She set me straight.I do now. It’s a big deal.

    1. Gotham Gal

      it is a big deal..

      1. awaldstein

        It is one of those rare instances btw where what is culturally right is also a massive audience that will be so clear on how to brand and market to.

    2. Aimee Lindquist Cheshire

      Glad we were able to make you a believer!

      1. awaldstein

        Be cognizant of the positioning.You want to make this inclusive cross genders. You don’t win if you only sell to the market. You win if you capture a core cultural change.That’s the home run.

  2. Pranay Srinivasan

    And we love them as customers as well 🙂

  3. Aimee Lindquist Cheshire

    Thank you Joanne for sharing our Yahoo! News segment.

  4. Margo Wright

    This is great! My first job out of college was as manager for the Macy Woman (larger sizes) department at Macy*s so I’ve never understood why most retailers leave money on the table by not serving this demographic.

    1. Gotham Gal

      which Macy’s?

      1. Margo Wright

        I was placed at the Tyson’s Corner, VA store after completing the Exec. Training Program. I really wanted Herald Square, though 🙂 got my chance as an asst buyer in the same dept a year later!

        1. Gotham Gal

          nice. i ran 1/3 of the store in New Rochelle and then became a Large Size buyer.Herald Sq would have been terrible. All union!

          1. Margo Wright

            so true. I remember the hassle well but such a great experience right out of school! Happy New Year! Looking forward to being a part of the Gotham Gal and WE Festival community more this year.