I invested in Clue in 2013. There were many period trackers on the market (all started by men) but this one was started by a woman, Ida Tin, who I believed was more qualified to run a company around this vertical than anyone else. She has proven to be a leader in the Femtech space. They just closed on a large round and I couldn’t be happier for the company.
Period tracking is how they began but there is much more to this business. The data that we can learn from all of these applications is huge for future generations. Just like 23&Me, if we know that women in Japan go into menopause later or there appears to be a cluster of women in Wisconsin who are having problems getting pregnant that is powerful. 23&Me is learning about gene pools but Clue can be drawing information about real life behavior.
Wellness is the first word that comes to mind around this entire area. There is a large movement around wellness that branches out into meditation, exercise, custom vitamins, juicing, knowing more about your body, etc. Being in the moment makes sense. We are inundated with information at the speed of lighting and it takes a toll on our brains and in turn our body. Yoga and meditation are practices that has been around forever yet more and more people (men and women) are making this part of their daily life in order to take a breath and clear their mind.
I have seen countless businesses come across my desk around the “wellness” space. I put wellness in quotations because it is so huge and will become bigger over the next decade. It isn’t an area that I will invest in because of the many moving parts that have accelerated since 2013 but I am curious how all of this plays out.