From Friends to Founders – Claire Mazur & Erica Cerulo, Podcast #27

Claire Mazur and Erica Cerulo are the Co-Founders of Of A Kind, a hand-curated e-commerce site that connects consumers with artists and designers that create unique and small-run finds.  Claire and Erica explain how their business was born from friendship — and how an idea hatched late at night during a resume writing session, became the new model for finding one of a kind pieces online and beyond.  They also have a killer podcast.

Comments (Archived):

  1. awaldstein

    Cued up.I find it interesting when platforms of tech enable unscalable crafts and art to exist as a business model.Did a themed party (unlike me) for a large group of token geeks and that was an emphasis that connected. Like etsy, like this, like natural wine the platforms are scalable but the products they platform are not.Enjoy your holiday.

    1. Gotham Gal

      And there lies the issue. The platform is more scalable than the products

      1. awaldstein

        To me that is the beauty as somethings are simply artisanal by nature and that is their special value. It his segment can find a way to exist, great.Owning the platform and making it a business from that side is another issue.