It’s all about the people
I was listening to an interview on NPR around how Rotten Tomatoes is changing the economics around movie going. Then I read a piece on it too. It has definitely made an impact on how we choose what films to see. When we look at seeing a film, be it on Netflix or at the movie theater, the first question we ask is, “what did it get on Rotten Tomatoes”? If the score is below 80, even 85, we hem and haw. Ridiculous but true.
The same goes for Foursquare. I might be a restaurant being available for a reservation but it if gets below an 8 then I hem and haw about going there too.
You can read a review of a wine that Robert Parker thinks is incredible but who is to say he has my taste? I can find out what my friends think on Delectable, people whose taste I trust.
There is something extremely democratic about this approach. If enough people comment and review something that I want to do and it doesn’t score well, then I can use that as a point of data before delving in. Certainly, when the score is off the charts I don’t need to do as much research.
As for the movies, well there have been a lot of films that have been green-lit over the years that are terrible that cost a lot of money to make so perhaps this will push the industry to think deeper about what type of entertainment they are making.