There Are No Shortcuts, Courtney Gould, SmartyPants Vitamins, Podcast#57
Courtney Nichols Gould is the Co-Founder/Co-CEO of SmartyPants Vitamins, the leading maker of premium comprehensive supplements, committed to bringing more health to more people every day. Courtney got her start working as an apprentice to the board of directors at GM, and went on to work as the COO for numerous tech and web startup companies before embarking on her own entrepreneurial venture. Courtney and I talked about a ton of great topics, listen carefully if you’re interested in a crash course in CPG companies and raising capital the smart way.
Super interested and cued up.The entire supplement industry is starting to shift and personally a bit obsessed with the possibilities of liposomes as a delivery method and of course CBD where the growth numbers are simply astounding. Not to mention that that process and that ingredient just work well together and more importantly on me!
Also all becoming individually geared towards you
Big fan and student of nutrigenomics ( http://arnoldwaldstein.com/… ) but to date as much as I like you believe this is a game changer, haven’t experienced it yet in how I buy my supplements.Liposomes which I also am a believer in are also growing slowly and becoming commoditized as they grow. Really small and a guess under $100m/y.The off the record numbers of CBD though–Damn–over $600M this past year if that is correct. And also must say a great ingredient for me personally.Super interesting.Someone should build a biz targeting the baby boomers for this!
check out Octavia Wellness <https: http://www.octaviawellness.com=“”/>.