Community is key
When people ask me what was it that made WeFestival such a success, the answer is the community. It is the people that attended first and foremost. Sure we had great panels that prompted interesting conversations with the hope that people left the event thinking differently because that is what events should do. What we did at the core was create community.
I continue to meet women or hear from women that attended one or several WeFestivals telling me that it was the best conference that they had ever been to and then note that they are still in touch with several people that they met there or that they found their business partner there or that they still do business with the people that they met there. The long tail of those events is something that continues to make me insanely happy.
I am looking at the landscape of female empowerment organizations that are attempting to give advice or help individuals grow in their careers. Or even the landscape of organizations and how they grow. These are all good things as it is great to be able to turn to something that can help make an impact but the long-term success is about community. Creating an interactive community, one that can be authentic and continue to be there for each other and have an ongoing conversation isn’t easy but if there is anything that I have learned from the WeFestival events is that community is key.