I Can Build This Better, Sara Hicks, Reaction Commerce, Podcast #101
Sara Hicks is the Co-Founder and CEO of Reaction Commerce an online platform that powers the back end of commerce businesses big and small with customizable, open source code. Sara talks with me about her ‘aha’ moment of inspiration and the major moves that her company is taking today.
You can listen to this on iTunes here.
Comments (Archived):
There is *such* a niche and market for the type of ecommerce support Reaction is going after. While Shopify is a fantastic tool, without upgrading to Shopify Plus ($2k+ a month) to get access to the advanced APIs and functionality, Shopify is not going to become a headless ecommerce engine any time soon. Reaction is smart to be coming at the problem the way they are. And the lessons Sara learned at Etsy both in the timeframe she joined them and the scaling they went through, is invaluable experience.I loved this episode and continue to keep tabs on Sara and Reaction Commerce!
Thanks, Dan! I appreciate your comment! As you point out, we’re focused on providing headless commerce capabilities for both the storefront and operating engine. It’s an exciting time to be in this space and rewarding to see our global community growing!