Ladies…make the BIG ask
Consistently but not always, women tend to cross their t’s and dot their i’s which is a good thing but sometimes it is a bad thing. Making that big ask to put a foot on the gas and attempt to hit it out of the park is not always how women operate. We tend to be more methodical just like crossing those t’s.
Venture Capitalists want founders to manage to the upside not to the downside. You certainly should be aware of the downside but it is all about attempting to hit it out of the park. If you don’t try to swing for the fences then someone else might come in with a bigger check and compete. Most of the time being the first to market can be game changing.
Also, VC’s don’t care about losing the money because that is part of the job. It doesn’t feel great losing millions on a company but that is the risk of the business they are in. They want to see big hitters not people who are just looking to get to base hit by hit.
If it is obvious that your business is at the point where money changes the game because product market fit is right there, then make the big ask. Women need to get better at making that big ask meaning more than you think you need.