Nordstrom Comes to NYC
I am seeing these beautiful ads for Nordstrom celebrating their opening on 57th and Broadway in October. Women wearing extremely stylish clothing that is very much urban chic. Will Nordstrom create a NYC store with unique inventory or will it carry the same stuff in their suburban stores?
Department stores have long standing roots in the city such as Saks Fifth Avenue and Macy’s. Lord and Taylor has gone to WeWork. Takashimaya from Japan didn’t make it. Galleries LaFayette was very short-lived on 57th Street. Neiman-Marcus joined the list at Hudson Yards and has none of the sparkle that it once did. The store is just endless four-ways filled with nothing of interest. Forty Five Ten created this strange separation of 3 different stores on one level across from each other but at least the inventory is unique and on point. Corso Como opened up at the Seaport and although cutting edge their choice of location makes zero sense.
Physical brick and mortar retail is hurting but if the creativity is there then the people will come although location is very key. Nordstrom has been a leader with a strong family who has reinvented the store by acquiring new school concepts such as Trunk Club. They seem to understand that the world of physical retail must change to remain viable.
If the store looks as good as the advertising then I am all in. Fingers crossed.