Everyone loves slamming Amazon and I get it. They take huge fees from the companies on their site and don’t care. They have made it extremely difficult to compete without a super-strong brand in eCommerce. You can have a shop on their site but it is “amazonish” looking and screws your bottom line.
There is a slew of reasons to hate Amazon but it is genius. It was by far the best-built user-friendly site even back in the early 90’s. The engineering and product team has just continued to build on the brilliance.
We just moved into a new spot in LA. The amount of time and energy it takes to get the house functioning is the ultimate thing to do online. I have spent hours searching for the perfect throw blanket or basket. At this point, I have searched every home furnishing store in most of the urban cities across the US. It is been quite an education.
What I have learned is Amazon rules. Not that I did not know that before but this deep dive into the net just drove it home. Hard to find what exactly I am looking for just like going shopping on the streets or a mall. Lots of replication. Many stores are really good and shine with their on-point products that represent the brand they are building. Others not so much. It is not easy to find a particular store unless you know exactly what the store is called and most of the time that is something that seems to escape my brain. I’d say there is an opportunity out there in really well-curated stores online but again there is always Amazon.