The Bros

Years ago, an investor in the tech world said women should try building businesses besides fashion and beauty. Why? The best entrepreneurs build companies that fill voids in their lives because they understand where the hole is. Men build businesses that appeal to them, too.

I guess the return of the bros was bound to happen after the Me Too era—two steps forward, one step backward. The thing about the bros is how did they get like this? Or, more to the point, how come this behavior repeats itself, and their mother is ok with it?

The behavior begins early on. A recent study in France showed that even at a young age, when kids go to the playground, 80% of the space is taken over by boys. How can we change the face of society when the behavior starts at such a young age? In school, girls who aren’t succeeding in something are told to try something else, but boys are told to keep trying. These are social norms that create bros.

It is the bros who are so dismissive of women while they pump themselves up to be masters of the universe that make me cringe. Day trading, crypto, and sports betting are hotbeds for bro culture, and it isn’t pleasant. Is it me, or are we witnessing the return of the bros? Or did they never really leave but hide out for a while?