I had the pleasure of speaking with the two women behind Matchbook Magazine this week. I really love what they have created. Two young women who met in college and lives have continued to intersect decided that they could create something together and so they did.
What I like about this is that as more people, like Jane and Katie, start companies online that are essentially competing with huge companies like Conde Nast we will see a shift in market share. The weight of the large companies and their inability to shift into the online world isn't creating new and fresh products but the same old shit online and frankly it just isn't as interesting.
Personally I'd rather get a magazine every month delivered to my iPad instead of being delivered to my mailbox. The experience is different but I am ok with that. Also, as the magazines pile up in a corner and eventually make their way to the trash can to be recycle bin I wonder if that really is the way to go. In an online experience If I see something I like and I can just click through and have it delivered to my door in the next couple of days. I can also come back to the magazine months from now or years from now.
Certainly the revenue model is not that different than the analog versions of magazines when it comes to advertising. There is also a component of the click through purchase that a magazine can take a piece of that. It is one of those things that can get fuzzy in regards to church and state because you don't want the articles to be only about products that they can get a piece of the pie of but I am hoping that every ecommerce site will be happy to give any lead gen something in the future. After all, if the technology is there then it is pretty damn easy. That alone creates different economies.
Matchbook Mag is only two girls, Jane and Katie, who spend endless hours putting this together as well as creating new content. There are some glitches but I am confident that overtime they will fix that. I am actually looking forward to seeing their business plan.
Click on the archives and go through the magazines. Works on any computer. Thoughts?