Wren, changing fashion
The director of the clothing company Wren came up with a novel idea. Let's make a video of people kissing for the first time wearing Wren's clothes for an ad campaign. Put it up on our site, send it to our friends and see what happens. It went virtal.
Once again showing the power of the crowd through social media. You can get 500 people to come to your fashion show but getting 47 million views does not happen. Sales went up for Wren and it certainly got people in the fashion industry thinking.
The video is really great.