I am an investor in Gertrude. Gertrude offers people the ability to create salons where they learn, discuss and collect art. It has essentially taken a life of its own. People love it. I have gone to some salons myself. They are intimate, interesting and really great.
Then as Gertrude began to grow another business began to reveal itself to the entrepreneur. Why isn’t there a place on line where people can essentially re-sell their art. The secondary market is one of the biggest drivers in the art world. It helps galleries and it is the backbone of auction houses.
What if there was a place online where you can buy and sell art in a peer to peer marketplace. Well there is now. It is called ArtList. It is simple. What I love about it more than anything is that they share their commission 50/50 with the artists.
Artist make money when a gallery sell their works. Galleries represent artists and help them build their businesses essentially. This way artists do not have to sell their work to collectors. Yet when collectors decide that they want to sell a piece of art that they have collected for a variety of reasons then why doesn’t the artist always benefit from that sale? Now they will.
Check out ArtList. I am very excited about this platform.