Mexicue and the future of fast food
Chipolte came on quick and scaled before our very eyes. In Los Angeles we had lunch at Tender Greens. Recently I read about a pizza place where you can choose your own mixtures to put on the pizza and then they put it the super hot oven and bring it to your table. I can't recall the name but the second I read about it I remember thinking "brilliant". So what is the future of fast food?
I believe the next generation of fast foods is called fast casual restaurants. They will have good food that is healthy, well prepared, and relatively inexpensive and quick. I particularly like the restaurants where the consumer gets options. That is true at Chipolte, Tender Greens and the pizza place in Los Angeles.
I recently met with the people behind Mexicue. Mexicue began as a truck but as it has become increasingly more difficult to have a truck in NYC, they opened up two store fronts. We went to the one on 7th Avenue between 29/30th. Mexican oriented by with a slant towards BBQ from the South. The food was quite good.
They have salads, rice bowls and a few other options. At one point I hope they change things around so you can choose what you want in each dish. You could walk away with a salad with a few choices that isn't so heavy or opt for a rice bowl as your base of even a tortilla.
The food is made at one location and distributed through out their locations for consistency. Really interesting concept and I liked the food. I hope that we see more and more of these innovative ideas that will disrupt the fast food arena of McDonalds, Arbees and Dominos. Look for one coming to you soon.