Can STORY Reinvent Retail?, Rachel Shechtman, Podcast #51

Rachel Shechtman is the founder of STORY, a retail concept in New York City that has the point of view of a magazine, changes like a gallery, and sells things like a store. Rachel’s journey to create STORY was informed by a successful 10-year career as a consultant, and a chance encounter that unearthed ‘the startup she never started, prompting her to finally make the leap into starting the business she’d been dreaming about since college. You’d think that after much waiting and consideration, Rachel’s transition into opening STORY would be a breeze, but nothing in entrepreneurship ever is. Rachel’s ability to have a sense of humor when things went wrong, paired with her hunger for learning, opened up new doors for her to make her business idea a reality.

Comments (Archived):

  1. awaldstein

    I know this brand. Bold stuff!Always puzzled that in her bio she states she is a 4th generation entrepreneur.4th?Wish she would elaborate on this.

    1. Gotham Gal

      Good question. Her Mom was/is. Perhaps Grandparents.

      1. awaldstein

        Just curious as that is quite a lineage.

  2. Alison Winer Dinerstein

    Great interview! She is fantastic! Loved hearing her speak a few years ago at WEFest!

  3. Amy Viny

    AWESOME podcast. Great interview and a fascinating concept. THX G.G!