25 Years of E-commerce
Technology has been the guiding light of change for the past 25 years. Fred and I have had a front seat. Our kids participated too in how the new tools of today are completely integrated of their everyday lives. That includes certain apps and the ease of commerce.
Twenty-five years ago a small CD shop sold the first item online through a marketplace. Now you can’t exist without an e-commerce platform, web/phone presence. I remember when Net-A-Porter launched. I bought a red handbag. Then they had yet to figure out the pricing so the bag was in euros and when I saw it months later in a store, I realized that I had saved some money buying it from Europe. Now Net-A-Porter is a global business.
Where will the direct to consumer be in 10 years? The ease of global online shopping is incredible and there are too many sites out there that are terrible and probably not secure. People still want to stroll and shop but for toilet paper? How will e-commerce be integrated into the brick and mortar experiences? How will customer acquisition change in crowded spaces?
I grew up when dial changed to touchtone on the phone. Our kids grew up with iPhones. Ease of consumption be it commerce or content is on our phone. Contemplating the passage of time and how society and generations change. So what’s next?