Where is Media going?
Content is a daily consumption for all of us. We have witnessed the shifting of media in multiple ways and I wonder what’s next.
When Curbed, Eater and Racked came on to the scene, I read it multiple times a day. Eventually I went on to invest in the company. What I saw was the next generation of how we were going to take in content on specific verticals that sparked our interest. There are lists but also interesting articles. They went on to be bought by Vox and have continued to grow.
Then E-commerce sites began to add content to their backend to engage their customer. All of a sudden everyone had to have content if they were going to sell a product.
What comes next? There are communities built around health that are allowing conversations to take place including content that is being put out from the company and their readers. The Mighty could be described as a media company but I believe it is the next generation of healthcare “conversations”.
We will start to see a slew of political content from new and old media channels. How will that engage communities who care about this stuff. How will communities be engaged around anything from raising kids to eating right. Will there be deeper verticals with journalists writing about each topic? Will there be more videos and less writing? Will more people just want to be engaged in areas they care about and perhaps just read one major outlet such as the WSJ, NY Times or Washington Post a day? Will those companies start to build stronger verticals or buy companies that have built them even though they are also selling products?
Seeing Blinkist raise $35m, an app where you can read the best nonfiction books in 15 minutes says something about how the next generations are taking in content. Although I do love a good juicy book and truly can’t imagine reading Freedom or the Goldfinch in fifteen minutes or less.